Website Redesign for a Traditionally 'Unsexy' Industry

Product marketing design for a B2B Company

I collaborated with the marketing team at ICW to design and launch their new marketing website. Over the course of 4 weeks, we revisited ICW's intended audiences and messaging to refine their product marketing. This culminated in the launch of their new website which aligned with their recent rebranding.

My Role & The Team

Senior Product Designer

Team of 1 designer, 2 engineers, and 1 product manager


Jul - Sep 2019

  • User Research
  • Wireframing
  • Visual Design
  • Front-end Development