Finding unique and quality experiences relies on word-of-mouth or serendipitous discovery.
More than 50 per cent of young traveller say traveling abroad is all about discovering and experiencing new things. They are overwhelmingly choosing unique experiences that also give them the most bang for their buck.
It was from this exact demand that formed the basis of Trip Guru. The platform hosts thousands of unique and authentic experiences all across South East Asia. To offer the best deals, the platform automatically creates groups for anyone to join — a way to potentially make new friends as well.
Despite high volumes of inbound traffic, the platform had a problem with drops in booking conversions. This raised questions. What if we were failing to deliver a great experience for new visitors to the platform?
42%Inbound traffic come from organic searches
47%Drop off after pressing the 'Book Now' button
73%Of questions to our support team are repeat questions